Post-carbon innovators face the usual strategy problems of innovation plus one more: epochal paradigm change. Operating in a fossil-fueled economy while inventing a sustainable one wraps already complicated problems in complexity.

Doing strategy in this context calls for techniques selected for their hardiness to this environment: Sense-making, finding hubs, aligning incentives, locating sources of inertia, resegmenting markets, finding semiotic barriers to change, reframing buying criteria...