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Market Pathfinding

for Post-Carbon Innovators

Post-carbon innovators face the usual strategy problems of innovation plus one more: epochal paradigm change. Operating in a fossil-fueled economy while inventing a sustainable one wraps already complicated problems in complexity.


Doing strategy in this context calls for techniques selected for their hardiness to this environment: Sense-making, finding hubs, aligning incentives, locating sources of inertia, resegmenting markets, finding semiotic barriers to change, reframing buying criteria...

That's "Post-Carbon Pathfinding" defined:

a strategy practice specialized for the innovators who are building a more sustainable world.  

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